Mahindra And Mahindra

About Mahindra & Mahindra

Mahindra And Mahindra Limited is a leading Indian multinational corporation headquartered in Mumbai, Maharashtra. Part of the Mahindra Group, it operates in over 100 countries and is renowned for its automotive, farm equipment, and innovative mobility solutions. Founded in 1945, the company is a pioneer in SUVs, tractors, and sustainable business practices, driven by the vision to enable people to “Rise” through bold thinking and impactful innovation.

Mahindra And Mahindra’s dealership Network and Sales Performance in India

Dealership Network

• Passenger Vehicles: Mahindra operates 648 authorized showrooms across India, covering various states and cities.

• Commercial Vehicles: The company has a network of over 100 dealerships for its truck and bus division, spread across the country.

• Digital Integration: Mahindra has unified over 18,000 dealership users and 400+ call center agents on a single platform, enhancing customer experience and operational efficiency.

 Sales Performance

• SUV Sales: Mahindra achieved a record by selling 528,460 SUVs in the calendar year 2024, marking a 22% increase from the previous year.

Total Vehicle Sales: The total vehicle sales for 2024 amounted to 966,480 units, a 20% growth year-over-year.

 Monthly Sales

Total Sales: Mahindra sold 47,306 vehicles, including models like Scorpio-N, Thar, Bolero Neo, XUV 3XO, XUV 700, and electric vehicles such as XEV 9e and BE 6.

Top Performers:-

• Scorpio-N: 12,740 units.

• Thar: 9,542 units.

• Bolero Neo: 7,478 units.

• XUV 3XO: 7,089 units.

• XUV 700: 6,198 units.

• XEV 9e: 2,808 units.

• BE 6: 1,203 units.

• XUV 400 EV: 231 units.

• Marazzo: 17 units.

Market Position

• Second Largest Automaker: Mahindra surpassed Hyundai and Tata Motors to become the second-largest domestic carmaker in India by retail sales, holding a market share of 1.2% over Tata and 1.4% over Hyundai.

• Revenue: In the fiscal year 2024-25, Mahindra’s revenue stood at nearly ₹71,000 crore, outpacing Hyundai’s ₹58,653 crore, Toyota’s ₹51,945 crore, and Tata Motors’ ₹48,976 crore. Only Maruti Suzuki led with over ₹1.2 lakh crore.

COMERCIAL VEHICLE

Mahindra and Mahindra Truck and Bus Division is one of India’s leading manufacturers of commercial vehicles, offering a wide range of trucks, buses, and utility vehicles designed for diverse transportation needs.

Key Product Categories

Light Commercial Vehicles (LCVs):

Jeeto — Compact mini-truck ideal for intra-city cargo delivery.

Supro — Light commercial van used for passenger and cargo transport.

Medium & Heavy Commercial Vehicles:

Furio — Heavy-duty trucks available in multiple configurations for long haul and construction.

Blazo X — Prime mover trucks designed for heavy logistics.

Trexo — Electric heavy truck launched to promote sustainable freight movement.

Buses: Blazo range of buses for public transport, school, and private operators.

Jeeto Bus — Compact minibus for last-mile passenger transport.

Dealership Network

Over 100 commercial vehicle dealerships nationwide, covering major industrial hubs and transport corridors.Authorized service centers offering maintenance, spare parts, and after-sales support.Extensive network in states like Maharashtra, Gujarat, Tamil Nadu, Karnataka, Haryana, Uttar Pradesh, and Delhi NCR.

Sales & Market Position

Mahindra And Mahindra CV holds a significant share in the LCV segment, especially in mini-trucks and utility vehicles. In FY 2024, commercial vehicle sales grew by approximately 15-18% year-over-year, supported by infrastructure and logistics sector growth. Growing focus on electric commercial vehicles (eCVs) with models like Trexo to tap into cleaner transportation demand.

Support & Services

Telematics & Fleet Management Solutions integrated with commercial vehicles to help fleet owners track vehicles and optimize routes. Flexible financing options for fleet operators and small businesses. Dedicated customer care and roadside assistance programs.

PERSONAL VEHICLE

There is the following list of Mahindra and Mahindra Personal Vehicle:-

Scorpio-N: The latest generation of the popular Scorpio, known for its strong build, powerful engines, and advanced features.

Thar: Iconic off-road SUV loved for its ruggedness, style, and adventure-ready capabilities.

XUV700: Premium SUV with advanced technology, safety features, and multiple powertrain options.

Bolero Neo: Compact SUV suitable for urban and rural use with rugged appeal.

XUV300: Subcompact SUV offering sporty design and safety features.Electric Vehicles:

XUV400 EV: Fully electric SUV with modern tech and eco-friendly performance.

(BE Born Electric) Series: A range of electric vehicles focusing on sustainability and innovation.

MPVs and Vans:

Marazzo: Spacious multi-purpose vehicle ideal for families and group travel.

Features & Technology

Advanced infotainment systems with touchscreen displays, smartphone connectivity, and voice commands.Safety features including multiple airbags, ABS, ESP, and crash sensors.Modern engine options offering a balance of performance and fuel efficiency.Off-road capabilities in models like Thar and Scorpio with 4×4 options.

Dealership Network

Mahindra has over 600 passenger vehicle dealerships across India.Comprehensive after-sales service with authorized workshops and parts availability.Test drive facilities and personalized customer support.

Sales Performance

Consistent growth in SUV sales, with over 5 lakh SUVs sold annually in recent years.Rapid adoption of electric vehicles with increasing customer interest in sustainable mobility.Strong market presence in both urban and rural areas.

Electric Vehicle (EV)

Mahindra and Mahindra is one of India’s pioneering companies in electric mobility, committed to sustainable transportation solutions. The company offers a range of electric vehicles targeting both personal and commercial markets, focusing on innovation, efficiency, and eco-friendliness.

Key Electric Vehicle Models

XUV400 EV:

A fully electric premium SUV offering modern features, good range (~456 km on a single charge), and fast charging capabilities.Equipped with advanced safety and infotainment systems.

eKUV100:Compact electric SUV designed for urban mobility with a practical range and affordable pricing.Ideal for city commuters looking for a clean, green vehicle.

Treo Series (Electric Three-Wheelers):

Includes passenger and cargo variants widely used in urban transport and last-mile logistics.Known for reliability and cost-efficiency.

eVerito:Fully electric sedan targeting fleet operators and private buyers, offering smooth ride quality and low running costs.

Born Electric (BE) Series:

New generation of electric vehicles including SUVs, compact cars, and other models focusing on futuristic design and technology.

Trexo (Electric Heavy Truck):

Electric truck model for commercial freight movement aiming at reducing carbon footprint in logistics.Features & TechnologyLong-range lithium-ion battery packs with fast charging options (up to 80% charge in 50 minutes).Regenerative braking for enhanced efficiency.Connected vehicle technology including telematics, remote diagnostics, and smart app control.Environmentally friendly with zero tailpipe emissions.

Support for government subsidies under FAME India scheme.Charging Infrastructure & Support

Mahindra is actively collaborating to expand EV charging networks across major cities.Home and public charging solutions are supported.Dedicated after-sales support with trained EV technicians.Flexible financing and leasing options for individual and fleet buyers.

Market Position & Sales

Mahindra Electric leads the Indian EV market in commercial three-wheelers and is rapidly growing in the passenger EV segment.Focus on making EVs affordable and accessible to urban and semi-urban customers.Expanding electric vehicle portfolio as part of Mahindra’s commitment to sustainability             

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